I’ve set myself a bunch of audacious goals for Eat Local Ballarat, and one of them is to be among Ballarat’s best websites. But how can I tell if I’ve made it? To start with, I’m going to have to figure out the best websites Ballarat currently has to offer.
Measuring Website Quality
The first part is easy enough: Moz’s Domain Authority (DA) is a measure of how well a site will rank in search engines. Since search engines are looking for high quality sites that meet people’s needs, DA is not a bad proxy for site quality. You can find the DA for a site by using Moz’s Open Site Explorer, or installing the MozBar in your browser.
DA is based on a logarithmic scale from 1-100, where Google itself is 100 and a new site with no content is 1. Because of the logarithmic ranking, it’s much easier to gain points in the lower ranges than the higher ones. Many, many websites hover around the 10-30 range; those above 50 are usually quite authoritative websites, and anything over 70 is generally a household-name brand, a university, or a branch of government (at least in Australia, where I’ve mostly been looking.)