Can your customers find you?  How much business are you losing by not being visible in the search results?

Search Engine Optimisation (SEO) can sometimes seem like black magic, but I can help you understand why your site’s not ranking, and how to rank better.

Technical SEO

The foundation of search engine optimisation is to make sure that your website is configured right.

  • Make sure you’re not blocking Google from seeing your site.
  • Ensure unimportant and duplicate pages aren’t indexed.
  • Use markup to tell search engines what’s important on your site.

On-page SEO and keyword optimisation

The next step is to make sure that when someone searches for “widgets” they find your widget shop.

  • Keyword research helps us understand what your audience may be searching for.
  • Build destination pages around each important keyword, and structure your site to lead people to them.
  • Write copy and markup optimised to the keywords you choose

Local SEO

If you’re a local business, do you appear at the top of the search results for terms like “restaurants near me”?

  • Get on the map by making sure your correct details are registered with Google.
  • Make sure your address and phone number are correct and up-to-date across the web.
  • Get better results with reviews, photos, opening hours, and other features.

Conversion rate optimisation (CRO)

Don’t just get page views – get valuable customers! CRO is about achieving real business outcomes through your website.

  • Match your search engine results to buyer intent.
  • Optimise the whole of the sales funnel, from first Google search to final purchase.
  • Use analytics to understand which promotional channels bring most value.

Outreach and link building

If a webpage falls in the forest, does anyone hear? You need to lead people – and search engines – to your site to have it rank well.

  • Develop an outreach plan to promote your blog posts and feature pages.
  • Research and reach out to sites who may link to your content.
  • Collaborate and build partnerships to strengthen inbound links.

Analytics and reporting

It can take time to see SEO results, but analytics can help you understand what’s working and what’s not.

  • Understand the sources of traffic to your website, and which bring most value.
  • See what search terms people are using to come to your site.
  • See which content is most successful, and leverage it for improved results.

I can help bring customers to your website

Contact me to discuss how we can work together.